The volvo motors group, a leading automobile manufacturer, was established in 1927 with headquarters in gothenburg, sweden, with over 22,000 employees worldwide. Currently, there are about 6 million volvo owners worldwide. Volvo vehicles have established production plants and assembly lines in sweden, belgium, china and malaysia. Volvo has a high global reputation for quality and high performance, particularly with regard to security systems, and volvo motors has more unique features. The united states institute of road loss information has rated 10 safe cars as the top of the list. By 1937, the company had produced 10,000 vehicles per year. Subsequently, its operations gradually evolved into multiple areas of production and means of livelihood, energy products, etc., and became a large nordic company. In august 2010, with the formal acquisition of the volvo shares by the zhejili group, volvo became an advanced chinese-owned luxurious brand of the volvo, and the revival of the volvo has since gained solid support. Volvo, which is part of the guilly holdings group, operates independently and has made significant progress over the past three years in terms of vision and strategy, product planning, branding, supply system development and core management team formation. On 23 august 2013, the chinese government officially approved the national chemical industry layout of volvo vehicles in china. This has included the establishment of a whole-car manufacturing base in zhang, an engine manufacturing base in zhang, a chinese research and development base in shanghai, and a whole-car manufacturing base in chengdu. The three volvo factories in china strictly follow the volvo automobile group's global procurement, quality control, r & d systems and management standards, and are committed to producing quality products of comparable quality to european plants for chinese consumers. In 2013, the cumulative sales of volvo vehicles in china reached 61,146 vehicles, an increase of 45. 6 per cent over the same period, and the cumulative sales of 38,555 vehicles in the first half of 2014, an increase of 34. 3 per cent over the same period, which is higher than the average of china's luxury car market; at the same time, the full-scale arrival of new and converted vehicles in china has significantly improved product formation and configuration; and the group is intensifying its efforts to build channels, bringing the total number of distribution sites nationwide to 161. From the sales company to upgrade the full-service regional headquarters as an 87-year-old luxurious brand, volvos entered chinese sales in 1984, when china began to reform and open up. On 24 january 1994, the volvo automobile established a priority office in china in beijing, and in 2008 the volvo motor china marketing company was established in shanghai to focus on strengthening the network of dealers and providing more timely, quality and professional services to clients. In 2011, the establishment of the chinese region of the volvo automotive group in shanghai marked the transformation of volvo automobile from a national sales company to a full-fledged tnc regional headquarters in china that combines marketing and marketing, manufacturing production, procurement, product development and other ancillary functions. At present, the volvo automotive group is in the initial stages of institutional development in china, from marketing companies to full-purpose regional headquarters, and is developing a china growth strategy for enterprise systems and the second home of business cultural services; the initial size of research and development centres, procurement, customer services and human resources. The volvo is the guide to the quality of life of the chinese elite. With a view to strengthening emotional communication with clients, the volvo automotive group has sponsored the volvo china open competition every year since 1995 and has held an amateur golf tournament in china. The series has become an amateur golf game covering a wide range of cities in china, with its scope and influence. In 2009, volvo cars gave priority to bringing to china the world's better cruiser, the volvo globe, a zealous, aggressive and challenging volvo car. Following the 2011-2012 season, the 2014 - 2015 season of the volvo globe will continue to dock in sanya, china, which means that the world will be better sailed for the third time in a row. Once again, the zealous, aggressive, and challenging volvo cars are presented to consumers。