The concession-union enterprises that collect, develop technical projects, process and promote fertilize fish are committed to developing an advanced brand of chinese roasted fish, bringing the culture of ferocious fish to the global level, based on the principles of equality, openness, trust and freedom, and people-centred and collaborative win-win operations. The company has a well-developed project development system, a market promotion association system and a single-store construction operation system, with more than 200 managers and professional technicians with post-secondary qualifications, and a management advisory group composed of senior entrepreneurs and masters in catering management. It has functional departments such as the union management centre, the ministry of enterprise development, the ministry of markets, the ministry of operations, the general administration, the ministry of human resources, the ministry of finance, the planting centre, the ministry of training, the ministry of project development and the centre for direct battalion management. At the same time, after three years of growth, the company's brand was upgraded and its head office address (b floor 5 at the kimda mall in the tondai district of beijing) marked the maturity and competitive strength of the `hongdu bark' brand. Since the launch of the branding campaign, the branding has been based on the brand name of the baccalaureate. They have been awarded various honours, such as the vice-president of the catering industry association. In the country's big food festivals and chain fairs, the troupe industry won a great prize, "gin ding" and "china's famous food" and blew up a three-country diet. The influence of brands comes from the core competitiveness of brands, the ferocious incarnation of fish — the incarnation of wisdom, the representation of evolution, the example of integrity, and the example of a flourishing industry. In recent years, the increasing standard of living has led to the gradual growth of some of the wealthier nutrition types. There is widespread sensitivity to high fat and high cholesterol foods. For recreational foods, roasted fish are characterized by low fat and nutritional abundance compared to other foods, so that roasted fish is well received in the market as a highly nutritious high protein food. Both roasted fish from the catering industry and roasted fish from the recreational food industry have qualified prospects for development in the market. Our demand for roasted fish in the catering industry reached 166 million in 2009, while the demand for roasted fish in the recreational food industry reached 780,000 tons. However, after four years of development, by the end of 2013 our market demand for roasted fish had reached 1. 105 billion, and for our recreational snack industry, 3. 25 million tons. Demand has quadrupled and will remain high in future development。