The predecessor of nanjing gordo beer, inc., was founded in 2008 and owns the best beer brand, "master gao" , a chinese brewing firm and a leading actor and promoter of the chinese beer-making movement. In 2011, the founder of the company, takaki, published a chinese-language beer book, drinking his own beer. In 2013, the company listed a bottled beer — “baby fat ipa” — which was auctioned on the first day and created a new world record of beer auction prices. International media such as business weekly, china daily, financial times, boston globe and others have covered corporate events. His slogan, “freedom to brew”, has become an industry-wide spiritual pursuit. Over the past nine years, the company has hosted a number of awareness-raising and communication events on brewing beer. These include national events such as the nanjing breweries festival, the master cup national brewery awards, the china international brewery culture festival and the china international brewery fair。