The mi-house project describes mi-house as a residential brand operated by shanghai mi-house electronic commerce ltd., which was established in august 2015 with headquarters in shanghai. The project focuses on the integration and hosting of residential and fine apartments and aims to provide quality accommodation experiences for travellers and business people worldwide. The brand features are high-quality and service quality: the rice guest population is targeted at providing a high-quality accommodation environment and high-quality services, strictly screening the location and quality of the home and ensuring that every doorshop is carefully designed and standardized. There is a wealth of specialty housing: a variety of residential accommodations, such as villas, rural houses, old homes, resorts, etc., are provided for residential accommodations for different clients. Integration of idle property resources: integration and integration of property resources through online integration, providing travellers and business people with comfortable residential experience and excellent services. The alliance supports a one-stop service: it provides all-way support to the consortium from brand promotion, design, fit-out to operation, helping the consortium easily replicate successful experiences. Branding: branding at headquarters free of charge, including uniform shop styles, brand labels, etc., to enhance brand awareness. (b) business training: various types of business training are provided, and professional teams are directed to associate firms to conduct market surveys, site selection assessments, renovation designs, etc. To ensure the smooth opening of the association shop. Marketing support: assistance to associate parties in designing outreach and marketing programmes, regular provision of brand promotion programmes and material design templates to enhance brand impact. Technical guidance: headquarters provides strong technical guidance to the union stores, follows up and provides timely professional support to ensure their stable operation. The financial strength of the union is conditional: the unionists need to be strong in terms of investment capital to meet the financing needs of prior investments and later day-to-day operations. Brand identity: the concept of business and brand value that recognises the residence of the rice guest population has a strong brand identity. Business credibility: good business reputation and personal qualities, entrepreneurial spirit and leadership. Places of operation: an independent place of business that meets the requirements of the brand and has a surface area of over 1,000 m2. Compliance: voluntary compliance with and acceptance of services, operations and regulations for the accommodation of the inhabitants. The total amount invested is in the range of $2 million to $3 million, depending on property conditions, standards of renovation, equipment allocation, etc. Cost components: includes alloys, bonds, royalties, rent, renovations, purchase of equipment, initial materials, staff training, etc。