The symposia chestnuts project is a food chain that focuses on the development, production, brand marketing and advice of the chestnuts and their derivatives, with the following characteristics: the branding and product feature, the westwood chestnuts, are located in a chain of sugar-cracked chestnuts, with the specialty of “cinnamon, sweet mouths, coloured gold, easy to skinned” as the product, and the main brand-branded sugar for chestnuts. Branding addresses the off-season problem through summer product restructuring, with traditional sugar and chestnuts as the core product in autumn and winter. The raw materials are used to move high-quality chestnuts to the west of tangshan, using special frying techniques to ensure a good taste and nutritional enrichment. Product innovation and diversification, in addition to core sugar and chestnuts, has also been developed in the brand. The production of dried fruit products, such as chestnuts, chestnut powder and chestnut cake, has been extended to a series of milk teas, fried honeys, ice-creams, etc. To form a matrix of diversified products. Innovations have been made to improve the efficiency and standardization of the cups in a way that meets the needs of young consumer groups. The business model and support system project provides shop-to-shop export support, covering full-process services such as site selection assessment, fit-out design, equipment procurement and personnel training. Headquarters has a senior business community assessment team and a professional research and development team to integrate production distribution through standardized processes. The training system includes modules on door-storage management, product production, cost control and provides hands-on guidance and rigorous appraisal. Brand dominance and market performance create a fashionable atmosphere that attracts young consumers by subverting the traditional chestnut shop image and creating fast colours and functional divisions. More than 30 houses have been opened throughout the country to gain market recognition as “small, quick-impact, low-cost, high-profit” brands of people of great interest in the industry. Membership conditions and return on investment need to meet the conditions of a regional market independent shop or business space, financial investment capacity, risk tolerance, etc. Project investments ranged from $50,000 to $200,000 and the return cycle was expected to be three to six months, with a higher investment value。