The small pets were created in 2013 and after relatively early entry into the pets market through the smart water machine, the self-feeding device, and the creation of some brand recognition, the team expanded the product line to six product lines such as “eat, drink, live, line, clean, play” in 2018, and more than 20 skus have been developed. For consumer brand start-ups, after relying on explosives to gain market recognition, then the test is the team's sustained product development capacity, especially in the area of durable goods, which needs to be matched to boost consumer buy-backs. It is clear that the immediate test of product line expansion is the team's product development capacity, which, in addition to the demand perception capacity, is more important in the context of sku's growing enrichment, to ensure consistency in brand presentation. So, as we can see, the range of new products for small pets is largely functionally separated from the same products, and one step closer can be seen in two broad categories: commodities such as sensory cat latrines, smart hotcombs with relatively high unit prices, for which i understand the “flagship” type, which can be compared to mobile phone brands, that is, brand-modulation continuity and team output externalities. The other category is relatively low-cost, but more high-frequency, products such as cat sand to meet the more daily needs of pet owners. As with other pet service providers, the lower-line store for small pets consists of two parts of the baptism service and retail sales, but the team's location for the lower-line store is applestore, which provides direct product interaction by service to users, while bottom-up data can help to improve and adjust brand strategies。