The small pets were created in 2013 and after relatively early entry into the pets market through the smart water machine, the self-feeding device, and the creation of some brand recognition, the team expanded the product line to six product lines such as “eat, drink, live, line, clean, play” in 2018, and more than 20 skus have been developed. For consumer brand start-ups, after relying on explosives to gain market recognition, then the test is the team's sustained product development capacity, especially in the area of durable goods, which needs to be matched to boost consumer buy-backs. It is clear that the immediate test of product line expansion is the team's product development capacity, which, in addition to the demand perception capacity, is more important in the context of sku's growing enrichment, to ensure consistency in brand presentation. So, as we can see, the range of new products for small pets is largely functionally separated from the same products, and ...