Brand profile, brand story, listen to the voice of history, touch the soul of the nation, founder of latin red trading limited in guangzhou city-- – dong xiao, a young entrepreneur with a genuine and national culture, devoted his attention to integrating a thousand-year-old chinese culture into the leather industry, working to create a classic national leather brand belonging to the chinese themselves, with a piece of leather, a hammer, and a little nail starting with a heartful continuation of china’s traditional handcraft. From the rich chinese culture, we find the elements of the nation that are strong, so we can create china's own brand by creating its own brand. Brand positioning - the latined brand positioning is aimed primarily at individualized brands of white collars, civil servants, teachers and business people. Brand personality - low carbon, dynamism, personality, self-confidence. Target consumer groups: 25-45 years of age (predominantly white collars, involving young people with fixed goals and personal expression); 30-50 years of age (professional, busy and successful). Product series: a: self-confidence, urban fashion, all-out for free, personal, self-confident and dynamic people, short-style product design style, free and free to move, leisure and leisure; b: all-skin handmade production, from selection to formation, requires precision in each production process. Handbag series: business, work, shopping, as you wish, handbag series designed in such a way as to be useful and suitable for all types of people. Wallet series: the wallet series for men and women are the company's main-truck product series, designed in such a way as to be rich, full-skin-making, aesthetic, and traditionally popular with consumers. Leather series: hand-made belt series with fur, with a wide range of people, whether young and dynamic, fashionable young men and women, or mature business elites, can find belts suitable for their own clothing。