Brand profile, brand story, listen to the voice of history, touch the soul of the nation, founder of latin red trading limited in guangzhou city-- – dong xiao, a young entrepreneur with a genuine and national culture, devoted his attention to integrating a thousand-year-old chinese culture into the leather industry, working to create a classic national leather brand belonging to the chinese themselves, with a piece of leather, a hammer, and a little nail starting with a heartful continuation of china’s traditional handcraft. From the rich chinese culture, we find the elements of the nation that are strong, so we can create china's own brand by creating its own brand. Brand positioning - the latined brand positioning is aimed primarily at individualized brands of white collars, civil servants, teachers and business people. Brand personality - low carbon, dynamism, personality, self-confidence. Target consumer groups: 25-45 years of age (predominantly white collars, involv...