HÉlÈne femmes, which mainly produces and operates fashion packages, has so far developed into a full-fledged retail brand of fashion bags designed, operated and sold as one. HÉlÈne femmes is rising at an alarming rate in the fashion box industry, joining china's well-known brand in 2015, with more than 700 branches spread throughout the country. The design idea for the herlena bag is derived from the classic italian brand style of fashion, romanticity and elegance, condensed with fashion, and the crafting of story-telling handbags for urban white collars. HÉlÈne is an elegant, classic, dynamic alias, with a hÉlÈne bag and a beautiful heart. Herlena's bag is an expression of the urban white collar's trend towards fashion culture, pursuit of high-quality cultural life and optimistic and healthy living attitudes, a trend towards fashion and aesthetic values of spiritual life and art. HÉlÈne's bag has always focused on the fashion bag that you have made, and for that reason the omÉs have invested all their heart and wisdom in creating and perfecting the design, and perfect sale of the bag. Since its inception, hÉlÈne has used a manual system of international branding, both in quality and in style. Consumable pets who insist on a focused fashion package brand, do not follow a diversified path. Consumer positioning is aligned to zara, h&m, c&a. In october 2011, hÉlÈne was officially granted a registered trademark in china, which was operated jointly by a team from the national elite fashion media group, the make-up network, and the shanghai kureis daily supplies ltd. After entering china, helena, on the one hand, kept her existing high-end brand-line products in luxury, and, on the other hand, worked on the development of a new series that combined european and american fashion elements with chinese culture, making herlena's luxury yesterday a fast fashion for helena's "must"。