Founded in the late 1950s as a design company specializing in urban high-quality leather, the italian wolverine brand was founded by mr. Wolf. As a very early founder of the brand, mr. Wolf k, who loved art from childhood, was a good pilot in his early years, retired and became a successful costume designer, and became obsessed with leather design during his work. In 1952, he resigned from his job as a costume designer and founded a leather-named coyotes company in turin, italy. The wolf said, "the influence of military brigade life on him, the rigour of life, the seriousness of the details, the tradition of the scriptures, and the adherence to them have been taken into account in this desire and hope for the growth of the younger generation. So the wolf initially targeted young and middle-aged men between 30 and 45 years of age for the design, with the product being the subject of a military brigade culture, and rapidly attracted the attention of italian consumers in the 1960s, with more than 10 shops in italy. In the 1970s, the wolf's son inherited his father's business, and an australian trip led him to change the business strategy of the wolf's brand, which he hoped should be more dynamic and aggressive than the kangaroos in australia, while remaining steady and classic. The poultry series has a high-middle and high-middle-end product range, with male bags, women's bags, belts, wallets, pullboxes, etc., and the classic style of fashionable products, which applies to men and women between the ages of 20 and 50. In december 2010, as a result of its vision of asia and the mainland chinese market, the italian orchid corporation sponsored the sixteenth asian games chinese book and art exhibition and became a separate sponsor of the asian games book and art exhibition. The products designed by the company were selected as special packages for the 16th asian games in 2010. In the face of the fierce challenges of the new century, the wolves are striving to create an international brand with the aim of vigorously promoting brand image formation, from product innovation to after-sales services, constantly updating market images and leapfrogging business strategies. In 2011, the company launched a wave of hyenas throughout the country, which were well received by all sectors, with the major media competing to report, while a group of like-minded allies joined the family of hyenas, and the company broke through and moved its allies, and we were willing to take a greater responsibility to earn a large amount of money for each agent. In the same year, the wolf's network and traditional media outreach increased, making it known to its brand members。