The term "shangrilla" originated from the kingdom of shambara, which was written in the book more than a thousand years ago. In the history of tibetan buddhism, it has been widely mentioned as the height of the "premixer" * as the ideal living environment and the highest place in the minds of the people. In the modern vocabulary, it is also the term "eden, ideal, heaven, utopia". In 1933 a. D., "shangri la" was depicted by the american novelist james hilton as an eternal, peaceful and peaceful land in his novel lost horizons. The term "shangri la" has since become a symbol of eternity, peace and tranquillity. In 1998 a. D., the "good leather" enterprise formally applied to the trademark office of the general administration of commerce and industry for the trademark "shangri la" for leather products, which was marked in the form of icons and words, used for the promotion of leather products and* finally registered. "shangri la" as a high-end leather brand has since its birth brought together deep brand culture and unique values. She carries time and peace, while refined product design with harsh artistic visions, performing the fashion of unique artistic tastes and achieving a noble life with artistic qualities. Its leather products, which inherited traditional crafts, classical and modern features, emphasized classical and avant-garde, british and fashion, eastern and international parallels, and whose products were chosen and admired from the very beginning of the market. Support for collaborators: - design provided by the company free of charge in accordance with the unified image of the company, with standard logo components produced under the unified responsibility of the company - -according to certification, company subsidies for the display of proprietors in stores such as provincial capitals, and other subsidies according to the prescribed criteria - nationwide promotion and advertising support with unified corporate planning and support - • strong end-of-year sales incentives