Corporate strengths/project owners'strengths: r & d, production, sales, installation, sale of the latter service team strengths: people-centred, with good management, technology, production, quality, marketing, after-sale team technical advantages: core technologies and patents in multiple industries, smarter, easy, safe price advantages: high end products, medium prices, improved/increased competitiveness of products and market advantages of the dealers ' buying space: professional brand operations team, new ideas, new models, realization of online and off-line marketing development advantages: continuous investment, self-employment, continuous development of new products, strict control of product quality, full support for dealers, promotion/increase of post-sale services, three-pronged approach to brand development