Foday is a toy company that develops, produces and sells its products autonomously, and currently has a holding subsidiary, shanghai foday trading co. Ltd. And golden hua st. Toy co. Ltd. It is a company with a well-organized structure. Organizations are well organized and promote sustainability. The target has been the development and distribution of chinese toy-like toys, with a breakdown of market priorities. The company will always provide children and adolescents with high-quality toys based on the business concept of "let wisdom grow in happiness". In terms of design and research and development, the company has a municipal toy research and development establishment centre, 10 technical staff, 4 registered trademarks, 1 invention patent and 20 practical new patents. The company's iso 9001 quality management system certification, product compliance with mandatory certificates for the safety of ccs and international security certifications such as en71, have fully supported consumer safety in the use of the company's products. The channel is dominated by the company, which has a well-established high-end department store and four major marketing channels, such as the toys fighting city counter, the ka mall and the major supermarkets, e-commerce and foreign trade exports. Products such as the autonomous branded wisdom films, magic boxes, and others have been very successful in creating a unique retail sales business model through the creation of special stores in the department stores in beijing, shanghai, and the toys anti-call city. Retail sales performed well in the top three sales lines per month at mainstream malls such as shanghai seabao, the new china in beijing and the beijing books building. Retail brands ranked top 10 toy brands, competing with international brands such as barbie, lego and child's bo. Major products such as the fordy company's handicraft homes diy series and the wise child education series are fully integrated into the wal-mart, carrefour, leverage buy, china union and the country's major supermarket systems. Consumers are highly visible, well-known and have won a reputation for winning. The company has established an autonomous brand e-commerce channel since 2010 and is growing rapidly. Companies are companies with well-developed distribution channels in the chinese toy industry and are one of the core competitiveness of their rapid development. The company's international trade market has expanded sharply, starting in 2004, and after nearly a decade of intensive farming, the company's magic products have stabilized their occupation of the european market, with the british partner's european supermarket channel and full access to the european market. The company acquired the international brand "klikko" smart film product in 2011, participating in platforms such as the hong kong international toy fair and gradually expanding the global market. The company is working on an international certification of its corporate corporate social responsibility to gain more opportunities for cooperation in international trade, such as disney. Great holy toys, which mainly operate as intellectuals, diy handmades and magic toy products, are now being marketed in large, medium and small cities throughout the country. Offices for end-of-pipe intellectual toys have been established in shanghai, beijing and cheng, the first-line cities of the country. The product is popular with young people. At present, the great holy toys have entered the international toy chain, the anti-city toy sale, and have achieved impressive performance in it. Fukui's toys are expanding in sales while also working to achieve goals in team building. Team strengths have become increasingly evident, and sales, direct battalion and new cause are now advancing as three performers. The ministry of markets and research and development continued to invest sufficient funds to support market development and product research and development and, in collaboration with finance and management, to provide a strong backstop for performance under the umbrella of the general directorate。