It is a chain that specializes in high-quality creative and healthy play, with product lines covering electronics, creative dolls, cars, intelligent wood, and a rare and strange series of nearly 10,000 commodities. The business concept of “enable the imagination, creativity of the child; inspire the intelligence and intelligence of the person; foster adaptability, social cohesion,” has been adhered to, inter alia, through the implementation of a chain management of the association shop, the establishment of an internal resource-sharing and networking mechanism for research and development, management, marketing, etc., and the harmonization of logistics distribution, fashion shop design, professional staff training, and the full promotion/enhancement of the association business interests. The "national toy" discount shop, which combines entertainment and education, provides children aged 0-16 with dozens of full brands, full 3c certifications and authentic authorizations for thousands of toy products from toy manufacturers, including wooden toys, velvet toys, plastic toys, electric toys and large outdoor toys, covering more than 30 items. A multi-product, low-discount selling point, using the unique national channel advantage, a professional chain management operations team, and the e-commerce platform, erp systems and advanced logistics systems to build the first low-cost toy stores in the country. Prominent brands, high product discounts and high-quality pursuits meet the quality requirements of mother-and-child families everywhere and create more cash collections for affiliated businesses with established brand advantages. Data show that children under the age of six spend 15,000 hours with toys, which are also a major health hazard. Twenty-four hours after being played by children, the toy surface has an average of 35 bacterial drops per square centimetre, even including pathogens of infectious diseases such as dysentery, typhoid and influenza viruses. In recent years, the top 10 companies in global toy sales, such as the united states of america, lego, denmark, and mandat, japan, have either sold agents or set up a chinese market ministry to enter the chinese market, and foreign toy enterprises that come to china to choose to produce toys are on the rise. This has brought foreign brands of toys into high growth in our market. In addition, the international toy giant is accelerating the growth of consumers in our markets with its strong integrated operational capacity. They combine a range of powerful resources, such as financial power, product research and development capacity and channel operation capacity, with the expansion of the country's toy market, while expanding the mainstream consumer group of children, actively nurturing middle-aged youth to split the consumer group and monopolize the high-end toy market. Owing to the long-standing reliance of our toy industry on stickers, there is a lack of capacity for autonomous creative design. This makes it difficult to deepen the market for medium- and high-end toys, which results in a disconnect between the structure of domestic toy products and the demand for them on the international market. Therefore, the integration of resources across sectors should be a new focus of our toy industry. The creative nature of national toy products requires a cultural dimension, which is lacking in most domestic toy enterprises, but is a strength of the cultural industry, which currently lacks a interface with the cultural industry。