It was noted that the infant and child goods industry would be a new economic highlight for the country. According to the statistical bulletin issued by the statistical office in 2003, the national birth rate in 2002 was 1. 64 million. With regard to projections, china is beginning to enter a new peak in fertility, with population growth to remain at 16 to 20 million per year until 2016, with a large demand group emerging. An analysis by a sociologist at the chinese academy of social sciences points out that, unlike at previous peaks, the major group during this peak period of fertility is the single generation of children born in the early stages of reform and opening up, growing up in an environment of growing openness in the economy and society, where the way they think, their level of education, their perception of life, their perception of consumption and their fathers and fathers differ considerably. This determines that they show two characteristics in terms of the cost of child growth: one spends money; and the other spends more and more on quality education for infants and young children, thus creating a completely new market for infant and young children. Guangzhou piececool toys ltd. Specializes in the creative design, production and sale of baby velvet toys, and after more than a decade of effort, the pieccool brand of toona baba has become the second largest baby velvet brand in europe. Piececool produces professional toys that qualify mothers and make babies happy in accordance with the world's strict european en71 toy safety standards, provides the baby with the protection of growing partners and hearts, and allows the baby to feel the joy and affection at the beginning of its accession. Piececool prepares every child for a wonderful childhood and constantly creates and leaps in product quality. This is an era of modernity and creativity, and we will continue to build and move forward, and while pieccool is on a high-speed development track, we will invite our fellow child-loving men and women from all over the world to climb the heights of their careers and share their wealth