It was noted that the infant and child goods industry would be a new economic highlight for the country. According to the statistical bulletin issued by the statistical office in 2003, the national birth rate in 2002 was 1. 64 million. With regard to projections, china is beginning to enter a new peak in fertility, with population growth to remain at 16 to 20 million per year until 2016, with a large demand group emerging. An analysis by a sociologist at the chinese academy of social sciences points out that, unlike at previous peaks, the major group during this peak period of fertility is the single generation of children born in the early stages of reform and opening up, growing up in an environment of growing openness in the economy and society, where the way they think, their level of education, their perception of life, their perception of consumption and their fathers and fathers differ considerably. This determines that they show two characteristics in terms of the cost of ch...