By virtue of its geographical advantages, hirikawa has been actively involved in international trade fairs while exchanging cooperation with many korean companies. With a keen vision and extraordinary market foresight, heikawa has been keeping up with new trends in the international toy market, keeping abreast of international market information and industry developments. With its diverse style, dynamic design, rich variety and unique brand image, hinchuan has for many years enjoyed qualified cooperation with prominent national economic and trade magazines such as business, modern marketing, public wise choices, and large portals such as 100 degrees and u88, and has received support for the promotion of various television media, such as the chinese educational platform, jiangsu wei, shandong wei and sichuan wei. Since the licensing of the hirikawa chain, the unique novelty of the product has attracted a large number of clients to study and cooperate. As of the end of august 2007, there were more than 100 founding partners across the country. As of the end of august 2007, hirikawa's super-brand, the popular business magazine modern marketing, has also been selected as a "successful firm of the reader's trust" (see modern marketing, no. 4 of 7). As it carries on a culture of humor and provides a business opportunity for wealth, hirikawa regards the assumption of social obligations as its own responsibility. Since its inception, the company has established alliances with schools for children with disabilities, sos children's villages, etc. Since the start of the concession, headquarters has launched a timely social welfare campaign with the theme "we all need happiness! " , with each of the proxies joining the coalition partners, co-financing with headquarters the association of a disabled child with a difficult family on the ground, and with the recognition and positive response of the proximate partners of the association, its values have been recognized and responded to with qualified economic and social benefits, and its brand, "hisagawa", has been given a strong corporate cultural base of "hinchon" itself, alongside its solemn social responsibility。