In recent years, the performance of small human toys in the chinese market has grown strongly, with sales growth exceeding 50 per cent in 2010-2012. The world’s big toy manufacturer tastes sweet from china, a thriving emerging market, not only to reach out to china’s second- and third-line cities, but also to plan for the opening of a national brand store. It is expected that, by 2018, small human toys will have built more than 80 brand stores in the chinese market, offering rich little human toy products while bringing happy intra-store experiences to more chinese children. According to incomplete statistics, in some more mature retail markets, such as denmark, there is a toy shop for every 1,200 children, and in korea, the figure is 1:200, while in china there is only one toy shop for every 300,000 children. " small human toys are popular with children around the world, but in many regions of the globe, especially emerging markets, the number of specialty stores we have is far from meeting their needs. " in an experiential store, 2/3 of the space is twice as large as the experiential area. The small human toy hopes that the store will not be just a marketing channel, but will focus more on multi-faceted experiences and interactive games。