Shanghai parcro cultural supplies ltd., a private equity company founded in 2003, is the director of the chinese penmaking association, sponsors of the 2010 shanghai world expo voluntary cultural goods industry project, supports businesses with the 2010 shanghai world expo volunteer cultural goods and is honoured by shanghai world expo, and the country's only designated partner for cultural goods at the fifth national steel painting exhibition, became a certified supplier of chinese manufacturing networks and received the china international patent and brand fair gold award. In order to promote the excellence of picasso art, the company has focused on the development, production and sale of writing tools - high-quality metal pens - on the theme of picasso art. It has actively promoted the “artization of life, the life of the arts”, introduced the cis system, which meets the needs of chinese culture and enterprise development and markets, passed the certification of the national iso 9001 quality management system and, in 2010, authorized the shanghai world expo as a licensed producer. After many years of development, the picasso writing tools developed and produced by our company are mainly gold pens, gills, pearls, bells and live pencils. Each product is designed on the theme of picasso art, combining arts and products, with the aim of “designing individuality, diversity of colours, artisticization of products, life of art”. The product is unique in the same industry and has been actively embraced and embraced by consumers. In 2010, our company became a licensed producer of the shanghai world expo and a support business for cultural goods at the shanghai world expo, and the picasso writing tool became a prescribed pen for the signing ceremony of shanghai world expo volunteers. The continuous introduction of a wide range of talent, the further strengthening of capacities in product r & d, brand protection, marketing, business management, etc., and the establishment of a “market-oriented, quality-based, management-oriented and competitive” business framework by firms have begun to move towards “full competition, re-engineering of value chains”. Following this path, our company will surely increase its market share and move towards new glory and success。