Sandong hua new real estate development ltd. Was established in 1998 as a subsidiary of the new brunei mining group, with a level-i development qualification of 300 million yuan. It is an integrated real estate development enterprise dominated by real estate development, with new construction materials, property services, new energy industries, tourism culture and co-development. Since its inception, the company has been developing nearly 2 million square metres of medium- and high-end housing and 200,000 square metres of affordable housing, following the concept of "buyable, liveable" development and "high standard planning, high quality construction, high level management". In 2005, a strategic alliance was formed between the company and the chinese industry group to develop large high-end sports communities, such as the taian olympic garden, on the road to brand development. In 2007, the company implemented a multi-project development strategy across the region, successfully launching projects such as the xinjiang ploughing river home, the silver river olympiad, the new jiazen in ulageru in inner mongolia, and the qingdao ocean in qingdao in qingyuan, with the development of footprints in six cities in the provinces of shandong, xinjiang, ningxia and inner mongolia. In 2010, the company launched the taian tien city project, which opens a new context for the development of the tourism cultural industry. By the end of 2013, 18 enterprise development projects had reached the same period, with an area under construction of over 1 million square metres, over 7,000 acres of reserves and nearly 6 million square metres of reserves, providing broad development space for enterprise development. While expanding the development space for large-scale real estate development, companies are committed to the development and application of new building materials. Building on provincial residential industrial bases, the company has developed a series of green products with autonomous intellectual property rights, such as indoor cleaning paints and fire temperature coatings. A cl wall project of 1 million square metres per year was completed in 2005. In 2009, the company successfully introduced an incomparable steel structure system, resolving the construction problem in high-cold areas. In 2010, a new energy strategy was officially launched with the construction of the new galaxy light project, which produces 1. 8 million led lamps annually. The company's projects were awarded china's higher real estate awards - the guangcheng award, the recreation model project, the advanced unit for the national implementation of users' satisfied works, and the national real estate management model residential area - four major real estate and construction awards. Businesses have also been awarded honours such as "the homes of the ministry of housing and construction " , "shandong heavy contract reliance company", "consumer satisfactory unit in shandong province", "shandong real estate five-long business company", "building technology model enterprise in shandong province", and "tian city tax advanced." as a state-owned real estate development enterprise, the company has built a five-star property service with a high degree of responsibility for the owners, providing better quality property services and creating a comfortable, convenient and diverse living environment for the owners. The property companies were awarded honorary titles such as "community services manager in shandong province", "tian city ten good works company", and the communities served were then awarded honorary titles such as "national model of good management of property", "national advanced community creation of green communities", "good home management in shandong province" and "provincial green communities". In the future, china's new real estate will depend on the development of the new mining group and fully implement the cross-cutting development strategy, aiming to achieve annual production value of 7. 5 billion by 2015, sales target of 5 billion and cash collections of 500 million, among the top three real estate enterprises in the province。