Temu means “team up, price down”, that is, the more people buy, the lower the price. Officially posted overseas on 1 september 2022, the first site is for the north american market. Headquartered in guangzhou, china, the company is shanghai-based information technology ltd. Mainly focused down-marketing, targeting low- and middle-end consumers, meeting demand for high-priced products. It covers a wide range of areas such as clothing and shoes, boxing, jewellery, mother and child items, children's toys, sports outdoors, 3c digital, small household electricity, mobile phones and accessories, steam-coated motorcycles, office supplies, pets, home department goods, musical instruments, industrial tools, etc. Full hosting model: the platform has overall responsibility for the operation of the shop, including website diversion, shop operation, cross-border logistics, legal intellectual property, etc. Businesses need only be developed and produced and delivered to domestic warehouses designated by temu, lowering the threshold for merchants to go to sea. The platform is responsible for commodity quality and compliance security. Semi-hosting model: businesses need to perform their own deliveries and refunds, with the option of referring some tasks such as customer services to the platform for assistance. Such a model would be appropriate for a vendor with a warehouse overseas capable of delivering its own goods, which would have an autonomous decision on warehousing logistics. As of march 2024, it had reached 50 countries and territories, including the united states, canada, the united kingdom, japan, the republic of korea and malaysia. Advertising: a large number of advertisements were placed on high-flowing platforms such as facebook, tiktok, youtube, some 8,900 on various meta platforms in january 2023, as well as on the “united states spring night” super bowl, and six in 2024, before and between super bowls. Special game: a mobile app has a "fish-raising" game where a user invites a friend to buy "fish food" and "fish harvest" in exchange for a free present. The first one-day download from google play's shopping application, 18 october, surpassed amazon shoping's us app store's free shopping list. Gmv broke $5 billion in the third quarter of 2023. According to marketplacepulse, temu has gone beyond ebay to be the second-highest source of electricity worldwide。