Some 17. 5 million babies are born each year throughout the country, and 70,000 are born in shanghai alone every year. The data show that urban households spend an average of 80 per cent per month on all types of consumption on infants and young children aged 0-3 years, a proportion that amounts to between 80 and 100 billion yuan per year. Currently, "grandpa + grand-grand-grand-grand-mother + little baby" is a very common parenting model in china. Six adults are raising a child together, which has led to a dramatic increase in the market for mothers and children. However, to date, young mothers are often troubled by the fact that they cannot find an ideal shop if they want to buy special products for themselves and their babies. In large shopping malls, the variety is varied and spread to different locations, often with baby shoes on the first floor and milk powder on the second floor. If you want to add new clothes to the baby, you can climb to the third floor. So, it's not necessarily all bought, and young mothers are exhausted. Owing to the special nature of the mother-child consumption group, there is an urgent need for a specialized shop that brings together as many women and children as possible. As long as they can think of it, they can buy it there. At present, however, there are few such shops in the country. An overview of the country's marketing business model for mother and child products, which is based on large stores and is more monolithic, has not yet established its own and commercial brands, has grown and has been curtailed. Business outreach, through specialized marketing agents or brand marketing paths, has become a new model for the development of many mother and child commodity companies. The guangzhou children's rapple children's supplies chain ltd. Is a professional service provider for pregnant babies, baby swimming services, post-partum breast-feeding, baby push, baby counselling, chain association and well-known brand agents. Launched in december 2010, it has opened a number of chains in various regions of the country and has established partnerships with a number of well-known baby and child-washing brands to serve consumers everywhere and to have a qualified reputation in the market。