Shop no. 1, e-commerce website, 11 july 2008, formally launched shop no. 1, which created china's “internet supermarket” industry. Companies have independently developed a number of international-level e-commerce management systems with multiple patent and software rights and invested heavily in systems platforms, procurement, warehousing, distribution and customer relationship management to build their own core competitiveness to ensure low-cost, fast-paced and high-quality commodity flows that allow customers to fully enjoy new lifestyles and easy-to-use purchases. Shop no. 1 is a domestic online supermarket created by the world's 500 top dell ex-admins, kong and liu shanqing, jointly in shanghai, zhang jiang goko park. Prior to joining dale, he had just been vice-president of the amazon global supply chain, which had been transformed and achieved great success; in dale, he had been responsible for $18 billion in procurement.[2] liu xiaoqing was selected as china's top 10 financial and economic figures in 2005 and the top 10 news figures in the computer world in 2006. They both lead teams that can take advantage of their strengths, and they share the same values — the value they bring to customers. In july 2008, shop number 1 was officially online. Since its inception, shop 1 has maintained its high growth momentum, achieving a sales performance of $11. 54 billion in 2013. Shop no. 1 has become the country's largest b2c food electrician. By the end of 2013, shop no. 1 had been able to sell 3. 4 million skus, covering 14 items such as food beverages, freshness, imported food, beauty care, clothing boots, cooking cleaning materials, mother and child supplies, digital mobile phones, household appliances, household electricity, health equipment, computer offices, box jewellery watches, sports outdoors, gifts, etc. At the end of 2013, shop 1 had 57 million registered users and over 15 million mobile-end registered users。