Hassenfeld and the helal hassenfeld brothers were founded in 1923 in a small office in providence, rhodes. The company, originally known as hassenfeld brothers, initially sold textile edges, but quickly switched to the production of pencil boxes and teaching materials. Henry hassenfeld's son merrill became president of hassenfeld brothers, which expanded its product series to include pigments and crayons, as well as preferential toy packages called doctors and nurses. A new toy was invented in 1952: mr. Potato head. Mr. Potatoes is the priority to succeed toys launched by child's treasure and advertises on television, destabilizing the world of toys. In 1968, hassenfeld brothers was renamed the treasure factory and publicly listed on the united states stock exchange. In 1985, the baby factory officially changed its name to the baby bo american company. On the corporate front, child boy was listed on the new york stock exchange in 1999. In 2001, child scouts made many achievements. Special forces and transmutation have been welcomed by a new generation of children. The sales of the special forces and transformatives increased by two digits in the year. Children's baby games also gained double-digit growth in home games and games. In addition, the weels on the the bus is a new pre-school game that sells best in the year. Many achievements were made in 2002. The special forces and transformatives continue to be favoured by children and adults, with sales increasing in double digits. Several new products, including beyblade, started well. The newly launched trivial pursut 20th anniiversary edition, scrabble folio edition and monopoly america edition are selling strong products. In fact, trivial pursuit 20th anniiversary edition is ranked high in the whole toy and game industry. The 2003 product series of child treasures has made many achievements, thanks to new and popular technologies and the creation of unique products for primary school students and new changes in classic toys and games. According to the sale of the previous holiday, the hot brands of child bo in 2003 included furreal friends, joe and beyblade, which sold more than 5 million items on the united states market alone. The re-launching of the popular little mabelie brand has been very popular with little girls around the world. Founding products such as videonow, which is a portable personal video player at affordable prices, have also been introduced. In 2004, child bo introduced the videoow conor, further expanding the highly successful videow brand (1. 2 million sold in 2003). The newer videonow brand, using anthropotechnical designs, backlight screens and colour monitors, was a success. The baby treasure is future-oriented and will continue to create new brands and new products。