Launched in 2002, and developed in the operating centre in beijing, after many years of tireless efforts, the chidem brand has become a large, integrated enterprise that combines the development, design, production and sale of leather bags, with high brand visibility and reputation in the industry. The essence of the integration of east-west culture with the traditional design concept of tradition and leisure is located in the modern urban community that embraces the concepts of life as elegant, elegance, fashion and leisure. Work to create a brand culture that is rich in diversity, leisure and fashion, to bring fashion and leisure into line with international standards and to introduce and promote advanced concepts of life. In order to consolidate market resources and further enhance brand image and visibility, the company established the guangzhou city free trade company ltd., which operates as a retail and franchising model. The products cover the categories of male, female, small leather, poles, etc., and target the current large number of middle-class consumers. By offering high-priced leather products to consumers at measured and affordable prices, a qualified reputation has been established for consumers and industry. Within a relatively short period of time, the hubei and hunan markets have expanded rapidly。