After many years of market visits to the british headquarters of polophoebephilo’s orient paul, it was found that there were largely obvious deficiencies in brand clothing designed for horse-loving people in china, and that there was a lack of a nobility sport. In 2008, eastern paul's dress was a far-reaching strategic goal in china's market, with the creation of the eastern paul poliodongfang brand, which empowers eastern paul co. Ltd. Of guangzhou to act as the general agent of the china district, making full use of its international brand operating experience, bringing together the market operating elites, extending the marketing network of eastern paul's clothing in the chinese market across the line, and holding, in the form of sponsorships and ad hoc events, a series of ** polo and horse sports friendship competitions during 08/09 to raise the brand's visibility in china. The polo costume, designed by polo phoebe philo, is based on the traditional british polo movement, which is known as the classic english-style playbook. The polo kog fang, launched in china, continues the design style of polo phoebe philo, focusing on personal style and the classically elegant british leisure life of urban nobility men. The concept of design reflects a free, comfortable, fashionable sense of england. All the design inspiration came from the classic european lifestyle of nobility, western england's estrangement and indian culture, and old london. Apart from clothing, it is a way of life from the top to the feet, including leather products. Polo dong fang, but not only in the new tide, with a rich british middleman** and a successful person. The design of the brand is reminiscent of the leisure life of the nobles and interprets the concept of design that is eternal, beautiful and comfortable. Good fabric, pure english paul-style clothing will change the taste of chinese successful men's clothes. In promoting the polo dog fang series of products, the central agent of guangzhou, paul orient, ltd., closely followed the european fashion trends, combined with the chinese concept of high-grade male consumption and applied a strict and regulated international management model in the marketing process. The core cultural philosophy of business is that we are trafficking not just in products, but in a noble lifestyle and attitude to life。