The american golf association assets limited (golf) has been established since 1891. The golf clubs around the world have developed rapidly into popular movements, business elites and political figures around the world. The founder of the same year, william k. V andabilt, created a golf brand named golf and opened and sold in a club stadium. In 1906, with john v & abilt, william van der bildt’s successor, the golf brand line quickly covered golf clothing, daily leisure clothing and even business clothing, and he succeeded in bringing the essence and philosophy of golf from the field to life and work. Like the golf movement, the golf costume has become the love and identity symbol of american society for them and for those who succeed. The company brings together better talent from within and outside the country and combines fine crafts to create a high-end, elegant, etiquette golf. The company has a distinctive marketing management system, a well-structured distribution network and a market operating model that creates a unique brand image. With the strong growth of the chinese economy, golf has targeted the chinese market. In 2005, with a view to expanding the map and better managing the chinese market, the opening of a headquarters in the city of dong chong, guangdong, officially blew the corner of the chinese market and opened a new era in the history of the development of the golf。