In 2014, there was a holler's music beer bar, branded at qing chun road, downtown hangzhou city, 1,000 metres east of lake west. The charlatan beer bar introduces homemade beer into hangzhou and adheres to style, creating a unique diet culture that provides consumers with a full quality consumption experience. The added value is vitality, and after four years, hangzhou baricing and catering company, inc., has evolved into a mature brand. It is not limited to the form of a restaurant or a bar, with more functions over a single pattern, filling sight and hearing feelings while satisfying taste experience. The complete experience of consumption in this form, validated by time and markets, is consistent with contemporary consumption patterns among young people. Reductions to enhance brand image and, in the future of development, some of the food reforms, starting with the head office, will gradually reduce single consumption volumes and reduce consumption pressures, thereby increasing t...