Prada opened a shop in 1913. In 1978, this well-known brand was given new development elements and dynamism. Ccia (the granddaughter of mario prada) entered into a business partnership with patrizio bertelli, who then had extensive experience in the production of luxury products. The fashion environment of the 1970s was changing, and prada was nearing the brink of bankruptcy. In 1978, miuccia took over prada with her husband, patrizio bertelli, and led prada to a new milestone. Miuccia, as the general architect of prada, continues to develop the legend of challenges and innovations through her gifted fashion talent. Patrizio bertelli, a creative entrepreneur, has not only established a worldwide distribution channel for prada's products and mass production systems, but has also ably combined prada's traditional brand concept with modern advanced technology. As miuccia took over, prada was still a small brand that was spread throughout europe. This intergenerational family is easily lost without innovation and breakthrough. Miuccia sought new and innovative materials from traditional leather, and tried to find nylon fabric from the material used in the air parachute, which was based on light and durable use. In the 1990s, the supersimplistic response came with the slogan "lessismore", while prada's simple and aesthetic design with a uniform coincided with the current. ♪ in 1993, prada introduced the fall and winter men's clothes series, where men and women's clothing and accessories from time to time become a better form of pursuit of the popular convention and modern mordon. In the late 1990s, when the tide of leisure and sports became hot, prada launched the pradasport series, with both functional and popular designs that caused a cyclone. After more than two decades of hard work and struggle, the brand has evolved and evolved. Through a collaborative effort between miuccia and patrizio bertelli, prada has evolved from a small family enterprise to a world-class luxury brand. There are 166 directly run prada and miumiu mau outlets located in major cities and tourist destinations around the world. The store located at the hong kong central palace building is the 170th predator's shop. With their unique design, these light green shops combine functionality with elegance, perfect for prada. The pradaepicenters flagship shops have been set up, and their unique style is a new attempt to integrate shopping and culture. Prada already owns prestigious international brands such as prada, gilsander, church's, helmutlang, ginny and carshoe, as well as unique licences for miumiu brands. The processing of all products under prada group is regulated by prada spa in tuscany, italy, which is recognized as possessing high-end leather and shoe production processes and technologies. With regard to bulk production, prada has not slackened in its requirements for product quality, and the concept of uncompromising quality has become a prada business concept. Prada was listed on 24 june 2011 at the hong kong exchange。