Prada opened a shop in 1913. In 1978, this well-known brand was given new development elements and dynamism. Ccia (the granddaughter of mario prada) entered into a business partnership with patrizio bertelli, who then had extensive experience in the production of luxury products. The fashion environment of the 1970s was changing, and prada was nearing the brink of bankruptcy. In 1978, miuccia took over prada with her husband, patrizio bertelli, and led prada to a new milestone. Miuccia, as the general architect of prada, continues to develop the legend of challenges and innovations through her gifted fashion talent. Patrizio bertelli, a creative entrepreneur, has not only established a worldwide distribution channel for prada's products and mass production systems, but has also ably combined prada's traditional brand concept with modern advanced technology. As miuccia took over, prada was still a small brand that was spread throughout europe. This intergenerational family is easily ...