Ugg is a brand of snow boots, which are used to be called ugg snow boots. As you know, ugg is a famous brand of snow boots. Snow boots, which arose in australia during world war i, were worn by australian pilots with two sheep skins wrapped in shoes to keep them cold on their feet, and became popular in australia. The more popular brands are: ugg, marksun aukoala, cgm excellent, yellow earth, etc. With the rise of snow boots, the founder of the ugg brand, brian smith, discovered in australia's surfing resort perth that surfers would come onshore and wear snow boots produced by small local factories, not only cozy and warm, but also quick to suck water from their feet and keep their feet dry. So he put snow boots in california, usa, where ugg brands were created and where snow boots were rapidly evolving. In 1998, smith sold the ugg brand to dex outdoor. After taking over, the new easters believe that, with the tasted material (which must be australian class a anti-flue fur) and a comfortable foot feeling, ugg snow boots could well break the fence of the professional market, be favoured by more consumers and be quickly followed by stars like hollywood。