Shandong legs limited was established on 1 may 1995 with a registered fund of $10 million, and is run by the fukui plant, guangzhou branch, jenan branch, chinin's direct sales store and shenyang's wholesale branch. It is a company that combines the design, production, wholesale and retailing of thongs. The company's "two-legged" pair of pants, with male and female pairs, leisure pants, jeans, fashion pants, and a series of four series of 100 colored varieties. The product seeks to be simple, trend-oriented, detail-oriented and fashion-oriented. The selected fabric is soft and soft, well-sweeted, well-dressed, the company uses automatic long stitches to wear and wash its pants, italian human model 3-scaling equipment, managed by smart-converted delivery, and uses the ykk zip chain in japan, which is unchanging. The products were recommended in 2000 by the provincial association, the 12th international clothing fair award, shandong's famous trademark, shandong's brand, and products. Companies have always been market-oriented, quality-driven and management-oriented. The integrated development strategy, the national import of the ci image project, and the current international chain-to-sell system have led since 2000 to the implementation of the "100 store-to-street cover shandong and 1,000 national chains" strategy, which has grown at an alarming rate from less than 30 square metres to over 1,000 square metres of specialty pants. More than 100 houses have been opened in qingdao, weihai, camp east, zibo, coastal, ta ' an, zining, susawa, zhuang, dates and henan, hebei and anhui, adjacent to shandong, thus triggering the "two legs hot" phenomenon in the northern market of china. In a high-quality, high-grade and low-priced business model, the expansion and expansion of brands have been achieved rapidly, to a large extent, in favour of chains of stores and consumers. In view of the fact that the size of shandong legs is no longer adapted to new market demands, as the number of specialized stores has increased, the size of the company has expanded, business has expanded, and the size of the company has grown, the general corporation has chosen modern office equipment to build a national marketing network, introducing a win-win model of management and marketing; and, under the leadership of the managing director, mr. Zhang imin, the concept of good management, good commodities and good service operations has been adhered to, with a unified image, a unified vision and a unified goal, guided by brand development, with the use of chained exclusive sales as a strategy。