Positioning: the "unisex" brand's client group is mainly urban women and men aged 20 to 35 years, and dress design is based on fashion/recreation/comfort, often using distinct fashion elements as our dress style, keeping pace with market pulses and keeping pace with times. The market is well-responding and makes us uniquely privileged from other leisure brands. In a short period of time, many customers have been impressed. At the same time, we continue to attach importance to high-sold basic clothing, as simple formulas can attract a wide range of customers as long as they are of good quality and affordable. The pursuit of fashion design is accompanied by the maintenance of high flows of goods; while improving/increased quality of goods, prices remain at a popularized level; this is a gap in china’s current brand, which in general is our preferred medium-priced fashion vendor. Advantages: marketing strategy, inventory management brands attach great importance to communicating with all associated players and developing marketing strategies to fit different regions. We believe that a good marketing strategy must be the "local wisdom" of the client, plus advice and support from brand companies. A well-branded information system allows for automatic flow of information every 15 minutes with clients, immediate follow-up on sales of store products, accurate product flows, and greater use of stocks to reduce the impact of ineffective stocks on shops. The brand designs different levels of professional training courses for shop staff and helps shopkeepers to acquire relevant knowledge tools in different jobs. Improved business capacity; web-based visual marketing follow-up; distribution of shop cases; poster application/production; popular information, window production and placement to improve performance。