Business introduction elf general mobilization is a toy store under the banner of ningbo pixie kids. The ningbo pixie children's supplies company, which began in the wholesale market and has grown rapidly over the past 20 years, has developed a wholesale-based, toy-storage focus, and a professional toy company, e-commerce for breakthroughs, has been moving beyond self-establishment and practical development since the opening of its specialty shop in banda, wuzhou, in 2009. Today, in order to better meet the diverse needs of young parents and more consumers, the third generation store, elf general mobilization, which launched a brand-new image of elf child products ltd. In 2016, added more free toy experience areas to provide extra shopping for children aged 0-14. Toy brand integrator elf mobilizes to maintain long-standing and qualified strategic partnerships with well-known brands, both domestic and foreign, and has a professional buying team that focuses on collecting and developing fashionable, interesting toys that provide consumers with one-stop shopping experiences. Consumers: pixie aged 0-14; actual consumers: pixie parents aged 24-35; living in one, two, three and four-line cities; having qualified families to achieve goals and tastes; admire quality and brands; and having a high degree of convergence between such consumer groups and those in the mall; and enabling the entire plaza to flow and consume. The elfs have mobilized to lay the foundations for qualified cooperation with many well-known toy brands at home and abroad, including the international front-line brands of lego, boy scout, mitai, disney, and others, to insist on providing consumers with fresh, quality, interesting and high-quality toy products, high-quality channels. The elfs have worked strategically with many well-known cities, bookstores, etc. In ginta city, wanda square, impression city, pala de la paix, long lake sky street, new city, aegean sea, etc., and have managed to provide consumers with high-quality services and a comfortable consumption experience. In 2009, the first straight-camp shop of the genie general was opened in wanda, wuzhou, and in 10 years, the elf general was able to open 31 straight-camp shops in 11 cities in the east china region, with an area of over 4,000 square metres. This number and the region will be expanded with the constant effort of the genie general。