Founded in 1992, guangzhou jia li pile co. Ltd. Is a professional, large-scale joint venture of r & d, production, sale, brand operations. The company operates its own brand of singrela (shangri la) leather product series with deep cultural connotations, novel designs, fashion tastes and qualified services, which are well received by all partners and consumers. Since its inception, the company has been acting in good faith by creating a long-term business concept, implementing a strategic approach to quality-based survival in order to manage its benefits, and upholding a pragmatic, creative, high-quality management concept. Over the years, the production base has grown to over 10,000 square metres, has six production lines and has fixed assets in excess of 30 million yuan. The distribution network has reached all parts of the world and has developed a system of exclusive, superior quality management and after-sales services. In keeping with the `people-centred' concept of employment, it has brought in a wide range of elites, both within and outside the industry, gradually bringing business into line and laying a qualified foundation for its sustainable development. Brand profile “shangri la” as a high-end leather brand has since its birth brought together a deep brand culture and unique values. She carries time and peace, while refined product design with harsh artistic visions, performing the fashion of unique artistic tastes and achieving a noble life with artistic qualities. Its leather products, which inherited traditional crafts, classical and modern features, emphasized classical and avant-garde, british and fashion, eastern and international parallels, and whose products were chosen and admired from the very beginning of the market. Consumer group description: urban males and females aged 25-45; social roles: urban white collars, public officials, business managers, successful people with a certain level of cultural taste; monthly target: more than 500 discounts; consumer mind: brand-seeking, taste-oriented, glamour-oriented, identity-based; brand positioning; strategic goals: 3 years of becoming a pioneer of the same product. Brand strategic position: 3-5 years to become a strong end-market brand. Brand idea: pursuit of healthy, stable and tasteful lives. Brand identity: professional focus on market breakdown: grade, fashion, business, leisure. Brand image: comfort and nature; combination of traditional processes and modern technology; high-end brands, popularized prices。