The concept of “branding: based on the concept of “simplified, delicate, fashionable, green” products and the concept of “clean, comfortable, friendly, easy” services, focuses on the quality of life and works to create residential accommodations with a comfortable family atmosphere and local cultural characteristics. Design styles integration of nature and humanities: some of the people's houses use the local landscape in a way that integrates buildings with the natural environment, such as the cloud of qiyang, and the cabins are scattered in the mountains. There is a large amount of raw wood inside the room, which is displayed in simple and comfortable furniture, preserving traditional residential features and making modern life comfortable. A variety of styles are available: rooms with different topics, such as nordic style, such as the four seasons world bay hotel in shanghai, are focused on a simple nordic style. Service experience. Specialty activities: some stores provide experience of participating in the production of handicrafts such as blue dyes, bamboo, etc., and organize activities such as hiking in the mountains to give residents a deep sense of local culture and natural resources. Food-supply tunnels: emphasis on fresh food and practices, local food for residents and local taste of original juice. Market layout: there is a wide distribution throughout the country, with nearly 600 unionized branch shops covering several cities and regions. Customer orientation: mainly for middle- and high-end families with a focus on quality of life, ability to consume and greater ability to accept new things, groups that love to travel together, and business people such as white collars and middle-level managers in business enterprises. Alliance support: providing a variety of assistance to associate players in brand image support, site renovation support, technical training support, operations management support, etc., as well as self-owned copyright management system software, etc., to help build alliances to open a shop