In november 2001, the yallan family, which has grown for more than eight years, adopted the concept of branding: "according to quality, comfy, environmentally friendly, and self-proclaiming", while also placing emphasis on branding, creating a national brand of chinese culture; in the future, business branding will focus on home branding that is in line with modern home environments, working to become a leader in a soft home culture and a home-based environmental culture; and, in the future, it will promote and popularize soft environment brand management throughout the country in the direction of a soft home environment culture. Over the next five years, the aryan bird industrial park will be established. A comprehensive upgrading of the corporate brand image began in 2009, with a comprehensive upgrading of brands bi, vi, si to bring new market business support and confidence to yalanbird brand players; in the future, enterprises will further accelerate the consolidation of their corporate infrastructure: optimizing product structures, sound management mechanisms, business model creation, brand pull, etc