Insisting on the good quality of the twilight-spreaded fairy to say goodbye to the darkness of the past, and to find a way to integrate the new glamorous elements. Tastes new and fun. Product positioning: mainly based on the visible "snack" original soup corset, "sweet is full of soup" and "rememory points". Price positioning: per capita consumption of $15-25, overpriced to the level of mass consumption of white collars, students, etc. Image positioning: by focusing on mythological stories, based on the traditional chinese elements prevailing today, he has become more visible and more visible. Market positioning: to meet the consumer needs of young people, for young people after 9000, for a new, new, medium brand image and for a fashionable space style. In may 2021, the hunan rice ring gained more potential for a chain brand。