Izzue began in the winter of 1999 with the creation of a brand for i. T., which is the most popular of local young men and women, and also for people who love to match themselves. Clothes in the general direction of casual chic are a coolant outside the mainstream, in addition to the quarterly must-have elements. The izzue clothing owner is divided into a series of male and female costumes, broken down into two main directions: basic, which is dominated by denim and simple dress, and is suitable for the younger generation who love to use their own colours. On the other hand, trend still designs a series of fashion costumes that belong to young people in hong kong, using a combination of the design concepts of sports clothes and panchae. Izzue provides women of different images and ages with two types of clothing, casual and jeans; jeans' series is dominated by jeans and tee of various designs, and the front guard is often called by surprise and suitable for a glamorous customer. The casual series is designed to be low-key and unique, to highlight the personality of the piercing rather than to exaggerate, and is an alternative to traditional work clothes。