In keeping with the business concept of “full-time chaining, chain standardization, standard branding, brand size, business size, business capitalization, equity capitalization”, the doctor maintains a “central kitchen” + “cold chain distribution” + “door chain management” business model, with the brand personality as “health, nutrition, fashion” as the main focus, with the aim of modernizing the business model of the traditional charter-point industry to support dream-makers; and is committed to implementing the government's project to ensure that the breakfast project is fully designed to provide consumers with green, healthy, nutritious breakfast food, with the aim of becoming china's nascent breakfast. Since its inception, ph. D. Catering management ltd. Has invested tens of thousands of dollars in the establishment of a fully-funded subsidiary of the food science and technology park in the hunaning economic development area - ph. D. Food technology ltd. The ph. D. Food technology ltd. Has established a modern, large, standardized and automated food research and development, processing, production and cold chain distribution centre. At present, doctors are opening fast-track shops in the hunan longjiang region, aiming to open 100 direct-account shops in the changjiang region in 2015, to form a two-kike pattern within three years, to cover the area south of the yellow river within five years, and to cover every province and city of the country for 10 years, leading to the development goal of creating an international brand, a hundred-year business。