The old sheng chang lodge was born in shanghai in 1999 with suzhou soup buns, noodles and cooking. At present, there are more than 60 restaurants in the old sheng chang tong shop, which covers large areas of shanghai and is a relatively large chain in the soup bun industry. When brands are created, they focus on the quality of the product, on improving the business environment, starting with services, and making our efforts accessible to everyone who looks after the old and prosperous. It is this business philosophy and the preference of consumers that has led to market recognition. The opening of the second shop in 2000 was followed by a steady expansion of the business and its expansion into a catering chain. In 2007, the seventh year of the creation of the old sheng chang brand developed into a restaurant chain with more than a dozen stores. In the face of greater market opportunities, firms also face more and more challenges. Product standardization and regulatoryization have become new challenges for industry development; product standardization is a priority for enterprises before undertaking every major project. In response, the three founders conducted in-depth research and exploration in mcdonald's and kendji, and built an old and prosperous kitchen to improve/expand the quality of the products of the old and the old; and established an old and prosperous management company to manage the various stores in an integrated manner. The old sheng chang brand has entered a higher platform in intense market competition。