For 13 years, the three fat eggs, focusing on high-quality melons, have for nine consecutive years been the leading market in the original melon sector and have been dubbed “china's top melon leadership brand”. Build a self-built planting base and create an industry-wide chain model for “research and development of varieties - production of raw materials - production of food for cooking - branding”. The three fat eggs, which pioneered the high-end melon screening line, are state-of-the-art automated roasting plants nationwide, with an annual output of up to $3 billion, with a clear competitive advantage in terms of talent reserves and scientific research capabilities in the field of high-end nut fried. In-depth market research, deep-seated consumer-market users, centred on consumer demand, continues to enhance the product value, emotional value, social value and gift value of melons. In accordance with the criteria for the selection of “two pairs of guacamole” by the craftsmen, a single hand of the guacamole, a fine fragrance, no bad seed, no empty shell, no dirty hand. The rate of positive product ratings is higher than 99 per cent, and the rate of buy-backs and recommendations has been a new industry model, with the revival of china's leisure culture with high-quality three-fat eggs, the maintenance of product innovation, industrial expansion, the placement of the second development curve based on the advantages of origin, the construction of a nut series of products, and the continuous provision of higher-quality three-fat eggs to consumers。