= brand positioning: china = china makes + specific styles + common memory + cross-border integration, from international to populist, cultural self-confidence breeds the "national tide" when our fathers were raised to learn about europe and america, to catch up with japan and korea, and to learn and catch up with them was to feel inferior. However, there has been a significant shift in perception, due to the different environments and education involved, and the announcement of the data suggests that the foreign brand is not a subdivision. From the time of growing up internationally, an increasing number of young people are leaving the country early, travelling or studying, and when they turn around the world, they find something better at home and more confident in their cultures. So more and more people are supporting national goods, such as chinese and mi products, which have taken over the minds of chinese consumers. There is also an increasing number of foreigners who have taken root in china because of chinese food, which has provided fertile growth for the rise of the “national tide”。