7-eleven owns about 80,000 shops in 18 countries and territories around the world, making it the world's largest convenience store chain. 7-eleven chengdu's first shop opened in the wuhou district in march 2011. To date, the opening of the business has been favoured by pro-mainstream clients and has been accompanied by socio-economic growth in the cities. The rapid development of social infrastructure, the predominance of internet retailing and the growing influence of social media indicate a dramatic change in the market environment facing retailing. In the context of the changing environment, chengdu has also adopted strategies to expand the scope of shop openings from urban centres to suburban areas, develop safe commodities, strengthen the commodity structure of high-quality ff foods and daily foods. As the centre city of south-west china, cheng city will continue to grow in the socio-economic future, while increasing ageing and increasing market maturity. In the face of dramatic changes in china’s markets, not only technology companies, firms of all kinds need to undergo further digital transformations, adapt to the times, challenge themselves constantly, and bold innovation if they are to have a place in these radical changes. 7-eleven works to better capture changes in cities and cities, to grow together with times, not only as goods, but also as clients of services and sustainable development. Starting in june 2012, 7-eleven has expanded the association's shop business by concession. The union's joint prosperity with the region's society, with which the union's stores work together with the ministry and with manufacturers that provide specialized commodities, is a unique business model of 7-eleven. This business model has also been pursued in the direction of 7-eleven and has been further developed with all shareholders. Differentiated goods will also be made available to customers through 7-eleven stores, increasing the interaction with customers, continuing to create new values and trying to grow into the shops needed by the citizens。