7-eleven owns about 80,000 shops in 18 countries and territories around the world, making it the world's largest convenience store chain. 7-eleven chengdu's first shop opened in the wuhou district in march 2011. To date, the opening of the business has been favoured by pro-mainstream clients and has been accompanied by socio-economic growth in the cities. The rapid development of social infrastructure, the predominance of internet retailing and the growing influence of social media indicate a dramatic change in the market environment facing retailing. In the context of the changing environment, chengdu has also adopted strategies to expand the scope of shop openings from urban centres to suburban areas, develop safe commodities, strengthen the commodity structure of high-quality ff foods and daily foods. As the centre city of south-west china, cheng city will continue to grow in the socio-economic future, while increasing ageing and increasing market maturity. In the face of dramati...