J0y0 introduced the origin of j0y0: (the historyofj0y0) in 2001, zoe international ltd. Took the lead in registering and launching a fashion women's brand, j0y0, in italy, and in its fashion style, excellent quality, perfected the quality and cultural qualities of chinese women's “independence, self-confidence”. In response to development needs, in 2002 huge investments were made to create branded industrial parks in shenzhen, laying the foundation for the domestic development of the j0y0 brand. In order to better develop j0y0 and achieve and achieve strategic development goals, the j0y0 brand has been subjected to sophisticated market analysis and research. In 2002, a formal collaboration was initiated with a group of companies with a leading italian designer, coocoon, sherli, raladi, etc., under the umbrella of the consortium, with a specialty shop in via condontti, milan-based via monte napoleone, and avenuedes champs elysees, galeries lafayette and printems, in the paris-named shop area. (ii) brand interpretation: (the originofbrand) j0y0, drawing on the unique gothic design-style inspiration of rome's wish pool (trevifountain) and the deep-seated artistic and artistic landscape of italian freedom and beauty, combined with a deep understanding of the times of international urban women's competition。