Founded in 2001, the beijing combit sports science and technology company (hereinafter referred to as combit) is an innovative sports science and technology company that focuses on sports nutrition, healthy nutrition food development and manufacturing, and digital sports science and technology services. Since its establishment, the company has been promoting the development of the chinese sports nutrition industry and is committed to providing comprehensive, scientific and nutritional food solutions for the competitive and healthy population, the healthy population and the military population. Combitt invests heavily in r & d and spends heavily on product r & d and technological innovation each year. According to the equity book, the amount of corporate r & d investment has increased from $1. 689 million in 2019 to 1974 million in 2021, and in the first half of 2022, the company's r & d costs were $10. 37 million, an increase of 17. 36 per cent over the same period. In addition, combit has been actively involved in sports nutrition research and development in the ministry of science and technology and the national sports directorate, among others, and has been accredited and honoured on several occasions by authorities at home and abroad. Compit's product line covers a wide range of fields such as sport and nutrition food, among which energy protein powder is one of the company's main products. However, there are reports that conbit's protein powder has been complained about because of quality problems, which have to some extent affected the reputation and market image of companies. In terms of sales, combitt uses a combination of offline marketing models and branding through various channels, including advertising, social media, etc. However, the fact that companies had been questioned by the exchange for exaggerating their advertising activities also served as a reminder of the need for combitt to focus more on compliance and authenticity in future marketing activities. At the level of financial data, the revenue and net profits of combitt have remained steady. In 2019 - 2021, combitt achieved a business income of $360 million, $357 million and $490 million, respectively, and net earnings to the mother of $4613. 07 million, 1. 6665 million and 4540. 02 million respectively. In addition, the company earned $306 million in the first half of 2022, resulting in a net profit to the mother of $29,2528,000, which is close to the year-round of 2019. In general, combitt, as an innovative sports technology company that combines sports nutrition, healthy nutrition food development and manufacturing, and digital sports science and technology services, has made a positive contribution to the development of china's sports nutrition sector. However, companies still need to strengthen regulation and supervision in terms of product quality and marketing compliance to ensure their long-term sustainability。