Good rain rice was established in 1994 as a company with a permanent mission “to create a safe and high quality of life for consumers” and now has 430 employees in integrated industrial joint-stock enterprises that combine rice research, planting, processing and marketing. The sub-company, jilin good rain modern agriculture co. Ltd., former guo yufumi industries ltd. There are 500,000 square metres of existing plant areas for good rain rice, three rice production lines and 300,000 tons of rice processed annually, all using computerized automated control systems. Two domestic low-temperature drying workshops to process 600 tons of raw food daily, dry cycle, control temperature and precipitation automatically and optimize the quality of raw food. Smart sprouts workshop 2 with smart sprouts to increase the rate and resistance of rice sprouts. With a storage capacity of 160,000 tons, a single list of rice varieties was released to ensure the quality of rice. Autonomous r & d is the driving force behind the growth of enterprises and companies have consistently adhered to the brand strategy, with the establishment of the rice research institute in 2012 and the seeds corporation in 2016 focusing on the development of high-quality, high-eating rice varieties in the region. After six years of research and development experiments, initial characterization and regional tests have been carried out through systematic breeding of new strains. Comparative production and production tests for the second year were under way in 2018, and a declaration of participation in the provincial and regional tests was prepared in 2019. Through the introduction and expansion of seeds, seed companies select good varieties that are suitable for local cultivation and have high tastes, according to natural conditions. Good rain rice is always focused on “good rice”, and only from the source can its quality be guaranteed. Our company owns 300,000 acres of farms in the town's townships, of which 180,000 acres are on the scavenger farm and 120,000 acres in the towns and villages, all irrigated by the river. The jilin yufumi corporation operates a “seven-point” management model that harmonizes seed processing, harmonization of seed sprouts, harmonization of standardized planting, harmonization of pest and disease control, harmonization of harvests, harmonization of low-temperature drying, integration of processing sales, and household management to ensure that rice is not lost throughout the journey. The abundance of farm resources ensures the company's original food demand, bringing the company's commodity grain purity to over 97 per cent. From land to table, layers of regulation and quality assurance provide a strong foundation for corporate brands. (b) the "good rain" brand operated by jilin yufumi industries ltd. Has eight series, more than 30 individual items sold under the line in more than 90 cities in 17 provinces and cities throughout the country; in 2017, companies also opened up web-based marketing platforms, operating cooperatively on platforms such as skycat, kyoto and alibaba, providing door-to-door services to consumers, creating a strong sales network and after-sales service network。