The new retailing of the bovo automobiles, which belongs to the shinzhou motors group and the bowo motors, has jointly redefined the branding of the new retailing of cars, reshaping the cost structure of the entire industrial chain through a “grave-to-light” shift to create new efficiency and better customer experience. The new retail retailing of bovo's car has launched a sinking programme of the “thousands of the city” channel, changing the old 4s shop model to brand-named flagship stores, authorized specialty stores and specialty sales points, and diversified retail outlets with unlimited close proximity to customers. The introduction of services such as an in-depth test drive, 90 days without reason to return the car, and the introduction of the experience of first-time buy-in, reversible, light car consumption. The new retail shop centre and small shop in povo were protected to increase the number of protection networks and more transparent spare parts prices, to undertake remote diagnostics of vehicles, to back up the data cloud and to provide free autobots. The choice of a suitable path based on the unique identity characteristics of automobiles as retail products can only be expected to truly subvert and replace traditional distribution patterns. So far, that's just the way it looks。